Virgin Bet
Virgin Bet is a UK based tier 1 sportsbook.
UI, UX, branding, icons, animations, interactions, prototyping
Revamping the Virgin Bet homepage in-line with the new visual identity and branding
Virgin Bet homepage changes, Old (left) vs New (right)
Injecting new brand entity into the multi-event view
Updates to Bonuses in the Bet Slip
A sprinkle of life into the single event view
Adding emotion
Alongside the constant updates and improvements, a primary requirement was to introduce 'emotion' to a very minimalistic interface. As the palette is restricted to the Virgin brand guidelines, the 2 routes that were taken were looking at introducing imagery and adding animations to create user intrigue.
Sport Page Headers
Images with a blur and treatment were added to sport page headers to reflect the page they were being featured on to break up the minimalistic interface. These images were also used within the quick links ribbon, creating a continuity along the navigation to the multi-event pages and then into the single-event view. This was paired with a collapsing effect, reacting upon scroll.
Balance Increase
The balance increase animation was created to evoke a sense of celebration. The user can see in real time when they have successfully won a bet, the amount and then using a carousel transition, their balance can be seen increasing in real time.
Penalty shootouts can be a tense time for football fans and this tension is only increased for a punter with an interest in the specific game, so an animation for each penalty was introduced that mimicked a heartbeat style and tapped into the emotion the user may be feeling at this time.
Penalty shootout animation
New features and upgrades
Virgin Bet is constantly evolving to improve upon the clean interface and make user journeys as simple as possible, as well as adding new features as the backend technology becomes integrated. Using competitor analysis and feedback from customers, improvements such as quick deposit through Apple Pay, Responsible Gambling tools and Bet Builder have all been introduced.
A new features are added, icons have been added to the library, keeping consistency with the current pack
Scorecards for each sport and each area of the product have also been revamped, shown below. The Virgin brand red ties strongly to in-play events and so the red curtain, score and time is used to indicate a live event, whilst imagery was added to the top event cards to elevate their status.
Check out Virgin Bet by downloading the iOS or Android app or by visiting www.virginbet.com